A Product Development Expert Explains How to Avoid Pitfalls of Market Research
Published by Catalant at gocatalant.com Most people in the product development and marketing world aim to do the right thing by their...
The Customer is Always Right
In 1909, Harry Gordon Selfridge, the founder of Selfridge's Department Store in London, coined the phrase “The customer is always right.”...
True Sources of Value
If you ask any medical product executive about their organizational strategy you will hear the same thing. “We provide value, offer...