Understanding MedTech Markets

Over the past few years, I had the pleasure of presenting on MedTech Markets for the B-BIC Skills Development Center. They have posted several educational and informative sessions which are available to the public.

• Stop to Look at the Market Landscape

• 5C's Framework for Market Landscape Assessment

• Rigorous Market Research is Key for Clinical Innovation

• The Healthcare Market Sizing Funnel

• Provider-Centered Market Research Questions

• Payer-Centered Market Research Questions

• Knowing Your Market (Full Program)